On the morning of February 23, 2024, at 10 o'clock, the 2024 season China Football Association Jia League Guangxi Pingguo Ha Liao Event Merchandising Promotion Conference was held at the Wodun International Hotel in Nanning, relying on the resources of Guangxi Tourism Development Group, and collaborating with nearly 40 companies from inside and outside the region.
Chen Ying, a member of the Baise City Federation of Industry and Commerce Party Group and Vice Chairman, stated in his speech that this merchandising promotion conference is an important opportunity for Baise City to showcase the strength and potential of the Guangxi Pingguo Ha Liao Football Club to the society, as well as a good platform for seeking cooperation and development. The Baise City Federation of Industry and Commerce will spare no effort to provide high-quality services and guarantees for the Guangxi Pingguo Ha Liao team, actively create a positive public opinion atmosphere, and enhance the team's visibility and influence.
Qian Wentao, member of the Pingguo Municipal Party Committee and Deputy Mayor of the Municipal People's Government, introduced the development of the football industry in Pingguo City. He mentioned that the Pingguo City Stadium, the venue for the 2024 season China Football Association Jia League, started upgrading and renovation from November last year. After the renovation, the capacity will be expanded to 30,000 people, and the lighting system will also be upgraded to meet the standards of the Chinese Super League, catering to the viewing needs of more fans.
In 2023, Pingguo City successfully hosted 15 matches of the China League One Ha Liao home games, all of which had characteristics such as high home field advantage, good media exposure, and a hot fan market, effectively driving the vigorous development of surrounding industries and national fitness activities, bringing about an economic benefit of approximately 75 million yuan.
Wang Xiao, the Sports Director of Guangxi Pingguo Ha Liao Football Club Co., Ltd., introduced the development process of the Guangxi Pingguo Ha Liao football team and conducted business-related promotions for the new season. The China League One is the second-tier event organized by the China Football Association, and it is also an important platform for cultivating football talents and promoting the development of football. While achieving a good result of 4th place in the 2023 season, the Guangxi Pingguo Ha Liao Football Club's average attendance at home games ranked first in Pingguo City.
The new season is about to kick off, and the business cooperation and merchandising of Guangxi Pingguo Ha Liao Football Club are currently in full swing. Dozens of well-known companies from inside and outside the region have expressed their intention to cooperate, and some companies have entered the signing stage. The team's business cooperation and merchandising will continue in the future.
Guangxi Chentian Culture and Sports Co., Ltd. signed a strategic cooperation agreement with Guangxi Pingguo Ha Liao Football Club at the promotion conference, committing to deep cooperation in the field of football industry and home game advertising sponsorship rights.
Wang Xiao, the Sports Director of Guangxi Pingguo Ha Liao Football Club Co., Ltd., said in an interview with reporters that the club carries the expectations and dreams of countless Guangxi football fans, and is committed to showcasing the spirit and strength of the Guangxi people on the national stage. At present, governments and leaders at all levels have shown great care and assistance, and have also received attention and support from the people of Guangxi and national fans. The passionate home atmosphere in Pingguo City is a strong driving force for the team, and the team will definitely strive for a bigger stage in the future.
The promotion conference concluded in a relaxed atmosphere of communication among the attendees.
Guangxi Pingguo Ha Liao Football Club welcomes more companies to join the cooperation!